Three Stripes Digital
Website Design & Development Proposal
TopGun Law
A focused engagement to design and build a polished, credible, conversion-ready law-firm website—without adding a marketing retainer or separate research workbook.
1. Project objective
Create an owned digital presence that makes TopGun Law look established, trustworthy, and easy to contact. The website will clarify the firm’s services, support high-intent visitors on mobile and desktop, and give the team a durable platform it can continue to build on.
Clarity
Make the next step obvious
Visitors can quickly understand what the firm handles, why TopGun Law is credible, and how to start a conversation.
Trust
Place proof near decisions
Attorney experience, reviews, outcomes, process guidance, and approved trust signals become part of the page system.
Ownership
Build a durable digital asset
The finished design and website are created for TopGun Law, with a clean handoff and no ongoing marketing commitment.
2. Conversion-first website design
The design system will balance legal credibility with a direct, modern experience. Strategy begins with the visitor journey so visual decisions support action rather than decoration alone.
- Information architecture — Clear relationships between the home page, practice areas, attorney information, proof, resources, and contact paths.
- Custom visual direction — A cohesive desktop and mobile interface tailored to TopGun Law rather than a generic law-firm template.
- Conversion paths — Prominent calls, forms, consultation expectations, urgent next steps, and mobile-first contact actions.
- Credibility system — Approved testimonials, reviews, attorney credentials, outcomes, and trust signals positioned near key decisions.
- Responsive layouts — Consistent presentation and usability across phones, tablets, laptops, and large screens.
- Accessible interaction — Semantic structure, keyboard support, readable contrast, clear focus states, and sensible content hierarchy.
3. Development & launch
Approved designs will be translated into a fast, maintainable website with the technical foundations needed for a professional launch.
- Custom development — Production implementation of the approved page system and responsive components.
- Approved content implementation — Placement and formatting of final firm-supplied copy, imagery, credentials, and legal disclaimers.
- Contact functionality — Forms, click-to-call actions, email links, confirmations, and basic spam protection.
- Technical foundation — Page titles, headings, metadata, crawl controls, sitemap, redirects, and structured-data basics where applicable.
- Measurement setup — GA4, Search Console, and core call/form event tracking when required accounts and access are supplied.
- Quality assurance — Browser, device, link, form, content, accessibility, and launch checks before handoff.
Scope stays focused on the website.
This proposal does not include an SEO campaign, paid advertising, social media management, or a keyword-research workbook. Search-friendly technical setup is included as part of responsible website development.
4. Delivery process
The target schedule is approximately three to four weeks once access, approved content, and decision-makers are ready. Timing may move when approvals or source materials are delayed.
Phase 01
Strategy & direction
Kickoff, goals, required pages, content inventory, inspiration, visitor paths, and visual direction.
Phase 02
Design & refinement
Core desktop and mobile layouts, reusable components, feedback, and design revisions through approval.
Phase 03
Build, QA & launch
Development, content implementation, integrations, responsive QA, launch coordination, and handoff.
5. Execution proof
These examples show the standard of business-focused digital execution Three Stripes Digital has delivered for law firms. They are cross-client proof, not a promise of specific results for TopGun Law.
Legal visibility proof
A personal injury firm surfaced at the top of ChatGPT
A client response after Three Stripes Digital’s SEO and AI-visibility work placed the firm at the top of the answer.
Personal injury growth proof
20 new clients in six weeks
Another personal injury firm reported 20 new clients in six weeks through coordinated digital execution.
Competitive ranking support
Ranking support in a highly competitive niche
The standard proposal’s additional ranking proof is retained below as evidence of execution in a demanding search market.
6. What existing law-firm clients say
Hear directly from law-firm clients Three Stripes Digital has helped. Ticket Crushers remains the featured legal case study, with two additional attorney testimonials retained from the standard proposal.
Featured California case study
Ticket Crushers
A direct testimonial from the managing attorney of a California law firm.
“We were able to turn off all paid marketing and rely entirely on his SEO.”
“They have done such an amazing job. I have so many leads I can barely service the business.”
“In just 3 months, we jumped to the number one organic spot. Phone calls and form leads exploded.”
7. Investment
One focused website engagement
Complete website strategy, design, development, quality assurance, launch coordination, and handoff—with no monthly marketing retainer included.
Line itemInvestmentWhat it covers
TopGun Law Website Design & Development
$3,500 one time
Strategy, custom responsive design, development, approved content implementation, contact functionality, foundational technical setup, analytics configuration, revisions, QA, launch, and handoff.
8. Next step
Approve the website engagement, confirm the final scope and responsibilities in a service agreement, and schedule kickoff.
TopGun Law provides
Access, content & approvals
Brand assets, final legal copy or approvals, attorney information, imagery, credentials, testimonials, disclaimers, domain/hosting access, and timely consolidated feedback.
Three Stripes Digital provides
Design, build & launch
Project direction, responsive design, development, approved content implementation, core integrations, QA, launch coordination, and handoff.
Ready to begin
- Approve the $3,500 one-time website engagement.
- Finalize the service agreement, exact page list, platform, payment schedule, and launch responsibilities.
- Provide source materials and access, then schedule kickoff.
Private & Confidential · Prepared exclusively for TopGun Law by Three Stripes Digital · This proposal covers website design and development only. Scope, payment terms, legal-review responsibilities, and final deliverables are governed by the executed service agreement.